Baylor’s Dr Pepper Hour Tour Enters Year Three of School, Alumni Events

One of the University’s oldest traditions, “best hour of the week” delivers free frozen treats to local high school students and Baylor Alumni families across the country

September 6, 2023
A custom Baylor and Dr Pepper-branded truck and trailer will serve Dr Pepper float kits during stops in Texas this fall.

(Matthew Minard/Baylor University)

Contact: Baylor University Media & Public Relations, 254-710-1961
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WACO, Texas (Sept. 6, 2023) – The best hour of the week – Baylor University’s Dr Pepper Hour – is kicking off year three of its highly lauded Dr Pepper Hour Tour, delivering sweet treats and a VIP Baylor experience to high school students and Baylor Alumni families across the country. The five-week fall tour focuses on familiar territory, sticking to Waco, Houston, Dallas and Austin. The five-week spring run will stretch the Baylor brand into new stomping grounds for the tour, trekking to Texas’ Rio Grande Valley and San Antonio and extending into Tennessee to Memphis and Nashville.

Dr Pepper Hour – a tradition of Baylor University since 1953 – opens the first week of the fall tour in Waco, with stops at University High School on Thursday, Sept. 7, Baylor’s Howdy at the Hurd on Friday, Sept. 8, and Baylor’s home football game versus Utah at McLane Stadium on Saturday, Sept. 9.

“We wanted to extend the Baylor campus experience across the state and beyond by sharing this legendary Baylor treat with prospective students and our Baylor Alumni families,” said Jason Cook, Baylor’s vice president for marketing and communications and chief marketing officer. “It’s such a unique tradition. Where else do students enjoy free ice cream with their friends every week of their college experience?”

A custom Baylor and Dr Pepper-branded truck and trailer will cover the five-week fall tour, running Sept. 7-Oct. 7.

Building on the success of visits to high schools throughout the state and around the country, the University will work in additional family events to connect with Baylor Alumni. Those dates will be announced through regional alumni communications, as the University delivers one of Baylor’s most beloved on-campus traditions directly to the communities that Baylor Alumni now call home.

At each stop, the trailer will create an authentic Baylor experience, including Baylor signage, Baylor Admissions counselors and a limited supply of Dr Pepper float kits. Each guest will be provided a Baylor-branded cup, ice cream and a can of Dr Pepper to help recreate the trademark on-campus gathering that Baylor students, faculty and staff continue to celebrate each week. Additional Baylor merchandise and giveaways will be available.

For more information, including a schedule of upcoming tour stops, a request function for future Dr Pepper Hour tour visits, Baylor admissions, the official Dr Pepper Hour recipes – including a gluten- and dairy-free style – and a video tutorial from Baylor President Linda A. Livingstone, Ph.D., and the First Family, visit


Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 100 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.