Baylor’s Dr Pepper Hour Tour Set for Thursday, Friday Stops at Tyler Schools

March 23, 2022

One of the University’s oldest traditions, “best hour of the week” delivers free frozen treats to local high school students

Media Contact: Lori Fogleman, Baylor University Media and Public Relations, 254-709-5959
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TYLER, Texas (March 23, 2022) – The “best hour of the week” – Baylor University’s Dr Pepper Hour – is making a pair of local stops at Tyler campuses as part of an eight-week tour of high schools in Texas and Colorado. The Dr Pepper Hour Tour continues its road trip on Thursday, March 24, at All Saints Episcopal School and Friday, March 25, at Grace Community School.

Dr Pepper Hour – a tradition of Baylor University since 1953 – is embarking on a statewide high school tour to deliver the sweet experience of Dr Pepper floats to students alongside the excitement of being a part of the Baylor Family.

“We wanted to extend the Baylor campus experience across the state and beyond by sharing this legendary Baylor treat with prospective students,” said Jason Cook, Baylor’s vice president for marketing and communications and chief marketing officer. “It’s such a unique tradition. Where else do students enjoy free ice cream with their friends every week of their college experience?”

Dr Pepper Hour is held on the Baylor campus every Tuesday from 3 to 4 p.m. with free Dr Pepper floats.

A custom Baylor and Dr Pepper-branded truck and trailer will spend the eight-week tour from March through May by stopping at select high schools in Waco, Houston, Dallas-Fort Worth, Austin, San Antonio, Tyler, Longview and Midland. The tour concludes in Colorado, with stops planned in and around the Denver area.

The trailer will set up shop, creating a Baylor experience that includes tents and Baylor signage, Baylor Admissions counselors and Dr Pepper float kits for the first 300 students. Each student will be provided a Baylor-branded cup, ice cream and a can of Dr Pepper to help recreate one of the University’s most beloved on-campus traditions. Additional Baylor merchandise and giveaways will be available.

For more information, including a schedule of upcoming tour stops, a request function for future Dr Pepper Hour tour visits, Baylor admissions, the official Dr Pepper Hour recipes – including a gluten and dairy-free style – and a video tutorial from Baylor President Linda A. Livingstone, Ph.D., and the First Family, visit


Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.