Three Ways Major Brands Will Engage, Inspire and Entertain Olympics Viewers
Advertising expert Tyrha Lindsey-Warren gives a “sneak peek” into the commercial lineup for the 2024 Games
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As the world eagerly anticipates the 2024 Olympic Games in Paris, advertisers are gearing up to captivate audiences with a diverse and dynamic array of commercials. This year's Olympic Games July 26 through Aug. 11 promise to be not only a celebration of athletic excellence but also a showcase of innovative advertising that will engage, inspire and entertain viewers around the globe.
The Olympics, much like the Super Bowl, is an opportunity for major brands to reach a global audience and show off their latest products. Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical professor of marketing at Baylor University’s Hankamer School of Business, shares what to look for from brands in between the Olympic competition.
Heritage Brands
Look for the heritage brands like Ralph Lauren, Proctor & Gamble and Coca-Cola that will use the opportunity to solidify their brands with a global audience, Lindsey-Warren said. Major brands typically launch campaigns that celebrate different cultures, backgrounds and abilities. These ads aim to foster a sense of global community and celebration.
Empowered Storytelling
Lindsey-Warren says the key to a great Olympic ad is a “type of storytelling exudes the emotion of empowerment and emotionally moves the viewer of the ad in a positive way to feel motivated and encouraged.”
Brands will leverage the emotional narratives of athletes overcoming obstacles and achieving greatness to connect with audiences on a deeper level, she said. Companies like Visa, Toyota and Airbnb will deliver heartwarming and motivational stories that resonate with viewers long after the Games have ended.
Star Power
Look for star athletes like gymnastics legend Simone Biles and soccer newcomer Sophia Smith to add the golden touch to advertisements. Their personal stories of dedication and excellence are inspirational and resonate with the Olympic spirit.
“As the countdown to the 2024 Olympic Games continues, these commercials are set to add to the excitement and anticipation,” Lindsey-Warren said. “Audiences worldwide can look forward to a blend of heartfelt stories and engaging content that captures the essence of the Olympic spirit.”
ABOUT THE HANKAMER SCHOOL OF BUSINESS
Baylor University’s Hankamer School of Business strives to further God’s kingdom through the realm of business, using God-given gifts and academic talents to do so. Faculty and students conduct purposeful research and participate in experiential learning opportunities, all while operating in a Christ-centered mission. Undergraduate students can choose from 13 major areas of study. Graduate students can earn their MBA on their terms, either through the full-time, online or a Dallas-based executive program. The Business School also offers three Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The School’s top-ranked programs make up approximately 25% of the University’s total enrollment. Visit the Hankamer School of Business website for more information.
ABOUT BAYLOR UNIVERSITY
Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 100 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.