Baylor’s Dr Pepper Hour Tour Opens Spring with San Antonio Schools, Topgolf Kickoff Event

March 2, 2023

One of the University’s oldest traditions, “best hour of the week” delivers free frozen treats to local high school students across the country

Media Contact: Lori Fogleman, Baylor University Media and Public Relations, 254-709-5959
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SAN ANTONIO, Texas (March 2, 2023) – The “best hour of the week” – Baylor University’s Dr Pepper Hour – is in the second year of its highly lauded Dr Pepper Hour Tour, delivering sweet treats and Baylor swag to high school students across the country. The eight-week fall tour is expanding in Texas and further outside of the state than ever before, including stops in Arizona and California.

Dr Pepper Hour – a Baylor University tradition since 1953 – begins the first week of the eight-week spring tour in San Antonio with a kickoff celebration Sunday, March 5, at Topgolf. The event will host prospective students and alumni, the first of 26 total stops in the spring run of the tour.

The tour will round out its San Antonio week visiting BASIS San Antonio Shavano Campus, Monday, March 6, and Alamo Heights High School, Tuesday, March 7.

“We wanted to extend the Baylor campus experience across the state and beyond by sharing this legendary Baylor treat with prospective students,” said Jason Cook, Baylor’s vice president for marketing and communications and chief marketing officer. “It’s such a unique tradition. Where else do students enjoy free ice cream with their friends every week of their college experience?”

Dr Pepper Hour is held on the Baylor campus every Tuesday from 3 to 4 p.m. with free Dr Pepper floats for students.  For the Dr Pepper Hour tour, a custom Baylor and Dr Pepper-branded truck and trailer will cover the eight-week fall tour, March 5-April 28, that will stop at select high schools in San Antonio, Waco, Longview, Houston, El Paso, Phoenix and Orange County and San Jose, California.

Expanding into West Texas, Arizona and California for the first time after a Colorado stop in the fall, the western swing through the United States will allow the University to connect with Baylor Alumni at select events to be announced at a later date, delivering one of Baylor’s most beloved on-campus traditions directly to the communities that Baylor Alumni now call home.

At each stop, the trailer will create an authentic Baylor experience, including Baylor signage, Baylor Admissions counselors and a limited supply of Dr Pepper float kits. Each guest will be provided a Baylor-branded cup, ice cream and a can of Dr Pepper to help recreate the trademark on-campus gathering that Baylor students, faculty and staff continue to celebrate each week. Additional Baylor merchandise and giveaways will be available.

For more information, including a schedule of upcoming tour stops, a request function for future Dr Pepper Hour tour visits, Baylor admissions, the official Dr Pepper Hour recipes – including a gluten- and dairy-free style – and a video tutorial from Baylor President Linda A. Livingstone, Ph.D., and the First Family, visit


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 100 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.