Baylor’s Department of Public Safety Launches Safety Awareness Campaign for September

September 5, 2019
Sic em for Safety

“Sic ‘em for Safety” focuses on proactive safety measures and active attack training video

Media Contact: Tonya B. Hudson, Baylor University Media and Public Relations, 254-710-4656
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WACO, Texas (Sept. 5, 2019) – September is National Preparedness Month, and it serves as an opportune time to share information regarding safety and security with new and returning students, faculty and staff on campus.

Baylor University’s Department of Public Safety launched “Sic ‘em for Safety,” a safety awareness campaign aimed at providing the Baylor community with resources and information related to personal safety.

During the month, Baylor DPS will be sharing information about the University’s extensive notification system in the event of an emergency, the role of the global preparedness team to help keep students, faculty and staff safe abroad on mission and educational trips, Baylor’s robust camera surveillance system and the implementation of police officer body cameras.

“Sic ‘em for Safety is an example of how the department is proactive about safety and security,” said Mark Childers, associate vice president of Public Safety and Security at Baylor. “We are continuously assessing and implementing best practices in public safety for the Baylor campus community. We want the community that we diligently serve to know the resources available to them and how important taking ownership in one’s personal safety is.”

As part of the safety awareness campaign, Baylor DPS has released an active attack training video. The “Avoid. Deny. Defend.” training video educates students, faculty and staff on how to respond in the event of an active shooter or attack situation.

“The ‘Avoid. Deny. Defend.’ active attack training video is designed to provide vital and potentially life-saving information on how to respond to an active aggressor in any situation or location. We understand the subject matter of the video is sensitive, and our goal is to ensure that students, faculty and staff are educated, prepared and confident in their response should a violent attack occur here or any place they find themselves,” Childers said.

Sic ‘em for Safety will culminate with the annual National Night Out event on Tuesday, Oct. 1, on Fountain Mall on the Baylor campus. NNO is an annual nationwide community-building campaign to promote police-community partnerships. This year’s NNO will feature a live-fire dorm room burn to demonstrate the importance of fire prevention, among other events for students that promote overall campus safety and crime prevention.


The Baylor University Department of Public Safety serves as an umbrella department for the Baylor University Police Department, emergency management, fire safety, global safety and security, technical security and parking and transportation. The DPS is set on providing students, faculty and alumni with excellent security and safety through instant notification systems, extensive surveillance cameras and highly-trained staff.


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.