Baylor Online MBA to Offer Three New Concentrations in Marketing, Cyber Security and Executive Communication

July 24, 2019
Foster Campus

Baylor University's nationally ranked Hankamer School of Business is housed in the Paul L. Foster Campus for Business and Innovation. (Matthew Minard/Baylor University)

Applications for new Online MBA concentrations open now for fall classes

Media Contact: Lori Fogleman, Baylor University Media and Public Relations, 254-710-6275
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WACO, Texas (July 24, 2019) – Baylor University’s nationally rated Online MBA program in the Hankamer School of Business has introduced three new concentrations in marketing, cyber security and executive communication beginning this fall.

Baylor’s Online MBA programs develop the leadership skills and relevant business knowledge essential to career advancement and helping professionals gain a competitive edge in today’s workplace in as few as 12 months.

“The MBA environment is very dynamic and it’s vital for schools to continually review program offerings,” said Timothy R. Kayworth, Ph.D., associate dean for graduate business programs and professor of information systems. “Five years ago, Baylor launched its first online degree – the MBA. This year, we are pleased to add concentrations that will enable students to focus on specific business interests in marketing, cyber security and executive communication.”

Online MBA classes are taught by the same Baylor faculty who teach on campus, which is critical for students who seek high value from their degree.

The Online Master of Business Administration with a Concentration in Marketing is designed to give students a deeper understanding of advertising, branding, communications and consumer behavior and provides a foundation in advanced business administration while focusing on the marketing skills students need to help virtually any business succeed.

The Online Master of Business Administration with a Concentration in Cyber Security addresses the growing concern in every industry that relies on information technology and provides students with the transferrable skills necessary to meet that concern and combines current business management tools with a cutting-edge cyber security curriculum.

The Online Master of Business Administration with a Concentration in Executive Communication allows students to build expertise in verbal and non-verbal forms of communication and prepare to communicate effectively to groups inside and outside of businesses and organizations. Designed to give students a broad communication background critical to leadership success, this online program emphasizes practical application of theory through a variety of skill-building exercises.

“In this rapidly changing environment, students want an online program that offers value and a recognizable brand because learning is critical,” Kayworth said. “Everyone wants to advance their career, but students select Baylor’s online MBA to learn today so they can apply that learning in their job immediately.”

Baylor’s Online MBA programs are ranked No. 39 for “Best Online MBA Program for Veterans” by U.S. News & World Report and No. 73 for “Best Online MBA Programs” by U.S. News & World Report (2019).

The new concentrations will be offered starting with the Online MBA’s Fall I session, which begins Aug. 27. To learn more about Baylor’s Online MBA programs, visit


Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.


At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit and follow on Twitter at