WACO, Texas (April 24, 2020) – With the CoVID-19 pandemic abruptly forcing students into an extended period of physical isolation and heightened stress, Academic Mentoring in Baylor University’s Paul L. Foster Success Center (PLFSC) continues to connect students in need of additional assistance to finish the semester successfully with peer mentors.

WACO, Texas (April 24, 2020) – With announcements coming in from across the country that schools will remain closed for the duration of the spring semester and won’t be reconvening until the next school year, many parents of students are understandably concerned about their kids falling behind or that they aren’t making the most of the situation for their students.

WACO, Texas (April 23, 2020) – A Baylor University marketing professor and advertising expert has created a list of brands and commercials she says are “stellar examples of empowered storytelling” during this time of pandemic.

WACO, Texas (April 22, 2020) – The work continues for staff in the Baylor University Counseling Center, who continue to serve hundreds of students, despite physical separation, social distancing and shelter-in-place mandates due to COVID-19.

WACO, Texas (April 20, 2020) – Amid the shelter-in-place mandates during the COVID-19 pandemic, diligent student caregivers in the Bill and Eva Williams Bear Habitat, a Class C Zoo, have maintained world-class supervision and protection of the University’s black bears, Judge Joy and Judge Lady.

WACO, Texas (April 17, 2020) – As couples and families shelter in place throughout the nation to slow the spread of COVID-19, they are navigating the unique combination of crisis, change and close quarters together.

WACO, Texas (April 16, 2020) – More than 330 Baylor University faculty and staff, who have volunteered as “Bear Care Coaches,” are reaching out to assigned groups of students each week to help them navigate the stresses of remote online education, being away from their peers and trying to adapt to a college experience disrupted by COVID-19.

Jeannie, BA ’95, and Dr. Daniel McGinnis, BA ’99, reside in Sheffield, England with their two children. Three of their four family members were diagnosed with COVID-19, with Jeannie experiencing a moderate (borderline severe) case.

WACO, Texas (April 15, 2020) – More than a month into physical distancing and troubleshooting the technical aspects of creating online worship services, many churches have pivoted from launching their services online to focusing on improving and cultivating the worship experience and community that their congregants are seeking.

WACO, Texas (April 14, 2020) – During this time of physical and social distancing, many Baylor University students who are learning online, off campus and in remote settings are battling the effects of isolation. Even though students aren’t on Baylor’s campus, that doesn’t mean campus isn’t finding ways to go to them.

WACO, Texas (April 14, 2020) – Baylor University annually recognizes Sexual Assault Awareness month during April with on-campus events, activities and trainings. This year, COVID-19 preventive efforts mean that April looks much different for students, faculty and staff.

WACO, Texas (April 9, 2020) – Despite the recent downturn in the U.S. job market, due to COVID-19, Baylor University students are still participating in interviews, negotiating job offers and working toward their career goals, said Ken Buckley, assistant vice provost for the Baylor Career Center.

WACO, Texas (April 7, 2020) – As COVID-19 has caused churches across the world to restrict in-person gatherings and completely change the way worship is approached, many are grappling with what Christian faith looks like right now.

Bob Darden, professor of journalism and founder of the Black Gospel Music Restoration Project at Baylor University, penned this column for The Dallas Morning News.

WACO, Texas (April 6, 2020) — One gorgeous spring day last year, students of Elise King, who teaches interior design at Baylor University, suggested she hold class on architect Frank Lloyd Wright outdoors. She said OK. No outdoor classes this year, with social-distancing in place. But King and her students are using a novel approach.

Baylor marketing professor Kirk Wakefield, Ph.D., executive director of the University’s Sports Sponsorship & Sales program, penned this column to share results of a recent survey of football fans.

WACO, Texas (April 2, 2020) – In the proverbial “blink of an eye,” many find their neighbors, friends, family – and even themselves – out of jobs that only a few weeks ago seemed safe and secure. The jobless are grieving. What’s our role? How do we help? How do we engage?

WACO, Texas (April 2, 2020) – The CDC reports that 7.1% of children ages 3-17 have been diagnosed with an anxiety disorder. In this time of COVID-19, social distancing and a 24/7 news cycle that is often centered on sickness and death, are there steps these children and their parents can take to mitigate the effects of anxiety?

WACO, Texas (March 31, 2020) – The impact of the COVID-19 public health crisis is acutely felt by entrepreneurs and the nearly 60 million people employed by small businesses across the U.S. As communities have sheltered in place and closed all but the most essential businesses, many entrepreneurs find themselves in survival mode amidst uncertain waters, seeking to keep their business afloat and retain employees.

WACO, Texas (March 31, 2020) – Drinking alcoholic beverages may be more appealing amid unease about the coronavirus, as people deal with shelter-at-home orders and fears about the economy, says a Baylor University researcher who studies alcohol use and misuse. But with regulations providing less access to alcohol, this may be a good time for substance abusers to seek recovery and for others to guard against over-reliance.

WACO, Texas (March 30, 2020) – The initial spread of COVID-19 has created unprecedented situations for many Americans, causing significant disruptions to ordinarily consistent daily routines. These disruptions have led to widespread fear of a dynamic future and can be seen most tangibly on the empty shelves of grocery stores across the nation.

WACO, Texas (March 27, 2020) – Time at home is increasing as shelter in place orders and working from home become the norm for many people during the COVID-19 pandemic. During this season of uncertainty, many turn to books, movies and other pieces of pop culture to pass the time.

WACO, Texas (March 26, 2020) — The spread of coronavirus has interrupted many traditional institutions of working life, with perhaps the most drastic change to the professional environment coming from the rapid transition to work-from-home offices. With many segments of the workforce ordered to shelter in place and work remotely, employees have scrambled to transform guest bedrooms and kitchen tables to home offices, exchanging conference room roundtable discussions for tiled video conference calls.

Baylor professors Helen Harris and Bill Hoy write: "The concept of social distancing suggests isolation. What we cannot afford under stress is to be socially isolated. When we cannot be physically present with one another, it is even more critical to be socially present and accessible to each other."

WACO, Texas (March 25, 2020) – In a difficult and ever-changing time of crisis surrounding the spread of coronavirus, the basic needs of health and safety come first. But as these basic physiological needs are met, the more advanced care for spiritual and mental health can remain overlooked or ignored altogether.

WACO, Texas (March 25, 2020) – The international response to the COVID-19 public health crisis has led millions of workers to make home their new office as communities and organizations promote social distancing to slow the spread of the virus. For many individuals, this spring marks the first time they will have worked from home for a substantial amount of time.

While distance education is new for most of Baylor, Dr. Nicholas Werse has been a distance educator for several years. Werse is the Graduate Writing Coordinator for Baylor School of Education’s EdD in Learning and Organizational Change and runs a fully online writing center to coach the doctoral students with their academic writing.

WACO, Texas (March 24, 2020) – Public health crises such as COVID-19 — in which people may feel powerless and receive conflicting information — can lead to a flare-up of unsafe religious sentiments, says a Baylor epidemiologist.

WACO, Texas (March 23, 2020) – During a time of stress and uncertainty, how do we ease our fears and avoid a counter-productive and potentially selfish bulk-buying response? Baylor's Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing, shares his thoughts.

WACO, Texas (March 20, 2020) – While a huge focus is on health and mortality during the coronavirus outbreak, not to be forgotten are those who are grappling with death from natural causes, diseases, accidents and crime. Funerals and visitations are the customary means of support friends and loved ones — but restricted travel and social distancing poses challenges.

WACO, Texas (March 19, 2020) – Millions of children and teens throughout the United States are relegated to their homes. As parents struggle to carve out a new normal for themselves and their children, a Baylor University professor says physical fitness should still be a priority.

WACO, Texas (March 17, 2020) – Baylor Social Work Professor James Ellor, Ph.D., an expert on working with older adults as well as disaster behavioral health, said it’s important in this time of uncertainty to continue to support, appropriately, those older adults who are self-isolating in their homes and those in long-term care facilities.

WACO, Texas (March 16, 2020) – With many schools closed as a measure against the spread of coronavirus, and many parents working remotely, families can incorporate a variety of activities — including educational ones — to keep kids engaged and ready to continue learning when they return to school, say family experts at Baylor University.

Our smartphones, social media accounts, televisions and radios are clogged with information about COVID-19. Some is good information. Much is bad. In this brief Q&A, Marlene Neill, Ph.D., APR, associate professor of journalism, public relations and new media, shares tips to discover which voices to trust and follow during a crisis.

Baylor University Marketing Professor Jim Roberts, Ph.D., said the consumer response during the current coronavirus pandemic is concerning and advises shoppers to refocus their actions on the good of the community.

Kirk Wakefield, Ph.D., the Edwin W. Streetman Professor of Retail Marketing and executive director of Sports Sponsorship & Sales, shares his study via Forbes about sports fans and what they'll during absence of major sporting events.

Baylor management professor Sara Perry, Ph.D., is a featured expert in this New York Times story about working from home -- something many are doing as a result of the coronavirus pandemic.

On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In addition, the NCAA announced that the March Madness basketball tournaments will be played, but without fans present.

WACO, Texas (March 5, 2020) – Baylor University’s Armstrong Browning Library and Museum has amassed one of the world’s largest collections of physical and digital research materials centered on one of history’s most noteworthy literary couples (and lovebirds), the Victorian poets Robert Browning and Elizabeth Barrett Browning.

In the following Q&A, David Dicks, Ph.D, Baylor University assistant professor of finance, shares his thoughts on why this uncertainty has damaged the markets, puts the current situation in historic perspective and offers hope to investors.

WACO, Texas (Feb. 4, 2020) - It doesn’t take a cape and a mask to be a hero – it takes a big heart and a lot of love. This was the message Baylor Law Professor Bridget Fuselier had for members of the 20 foster families who adopted children into their forever homes during Baylor Law’s Adoption Day in November.

WACO, Texas (Feb. 3, 2020) – Organizers of the inaugural two-day Waco Family & Faith International Film Festival are rolling out the red carpet – Hollywood style! – for members of the Waco, Baylor and Central Texas communities.

WACO, Texas (Jan. 28, 2020) – Baylor University is joining with the National Cyber Security Alliance to recognize global data privacy awareness during the annual Data Privacy Day (Jan. 28), an effort to raise awareness about data privacy, security and trust issues.

WACO, Texas (Jan. 8, 2020) – Many of us are “always on” — scrolling through social media, checking email or searching the web, says author Angela Gorrell, Ph.D., assistant professor of practical theology at Baylor University’s George W. Truett Theological Seminary.

WACO, Texas (Nov. 14, 2019) – In this polarized time, when it requires little effort to tear a stranger apart on social media or lash out at a family member because of a difference of opinion, the gentle cadence of Fred Rogers singing a simple song about neighbors loving and helping each other is a welcome respite.

WACO, Texas (Oct. 29, 2019) – Fall is in full force, so that means sweaters are out and all things pumpkin have hit the shelves of stores once more. In the wake of enjoying everything pumpkin flavored, it’s important to know that pumpkin isn’t the only fall food to be enjoyed.

WACO, Texas (Oct. 21, 2019) – Baylor University art students have created paintings inspired by breast cancer survivors that will be on display in the lobby of Baylor Scott & White McClinton Cancer Center in support of local breast cancer survivors through the month of October.
Students were tasked to create a piece that would embody both the beauty and harsh reality of breast reconstruction and breast cancer.

WACO, Texas (Sept. 16, 2019) – When people hear the term “assisted living,” they might think “nursing home” or “old folks’ home.” But what people don’t know is that interior designers are working hard to ensure that these facilities provide a sense of comfort and a sense of home to their residents.

WACO, Texas (July 17, 2019) — Fifty years ago, America loved its astronauts to the Moon and back. And this week, as the country marks the historic liftoff and landing, a Baylor University planetary geophysicist is over the Moon about researching a new space frontier.

WACO, Texas (June 25, 2019) — Baylor University Libraries has acquired a limited Heritage Edition of the Saint John’s Bible, the first hand-scripted, fully illuminated version of the Bible made on vellum since the creation of the printing press more than 500 years ago.

WACO, Texas (June 20, 2019) – It’s summertime. Hopefully, that means many will find more time to rest and crack open the pages of a book. And while it’s wonderful to celebrate new authors and new titles by grabbing the latest and greatest page-turning beach reads, it’s also appropriate to step back and look at literary classics, say American literature faculty in Baylor University’s department of English.

WACO, Texas (June 13, 2019) – The Black Gospel Music Restoration Project at Baylor University is preserving more than just gospel music. In the past few years, Baylor journalism professor and former Billboard gospel music editor Robert Darden and a team from the Baylor Libraries have undertaken the project of restoring and preserving recorded sermons from black preachers in addition to the gospel music. While both are equally important to preserve, finding sermons to preserve comes with a unique set of challenges.

WACO, Texas (June 4, 2019) — As the 75th anniversary of the Normandy Invasion approaches, David A. Smith, Ph.D., author and senior lecturer of American history in Baylor’s College of Arts & Sciences, reviews the launching of the joint Allied invasion on France’s northern coast on June 6, 1944 — a crucial step in the plan to defeat Nazi Germany.

WACO, Texas (June 3, 2019) — In this digital age, what's more important when you're on vacation — the experience itself or the selfie that proves you were there?
If you want to preserve the memories, it's best to process the experience before you post the photo — a modern-day twist on the adage “think before you speak,” says a Baylor psychologist.

WACO, Texas (June 2, 2019) – In celebration of African American Music Appreciation Month in June, Baylor University journalism professor Robert F. Darden, former gospel music editor for Billboard Magazine and founder and director of Baylor’s Black Gospel Music Restoration Project, has compiled the “Heaven 11” – a list of the 11 most influential black gospel songs, from Freedom Songs to hit singles to the great old spirituals.

WACO, Texas (May 13, 2019) – The movie-watching experience continues to evolve. And while directors wish all people could experience their movies on the silver screens in theaters, they know most people these days will be watching on the big screens in their living rooms or on the small screens in their hands.

WACO, Texas (May 7, 2019) – It’s final exam season for college students across the country. And final exams often come with all-night study sessions and gallons of coffee. But do such things really help?

WACO, Texas (April 16, 2019) – In the wake of a massive fire that devastated Paris’ iconic Notre Dame Cathedral on Monday and captured eyes and prompted tears across the globe, a Baylor University expert in architectural history said beauty can emerge from the ashes.

WACO, Texas (March 7, 2019) – Baylor University’s Opera Theater program functions like a professional company. Any Baylor student can audition, but a role is not guaranteed. Hard work is required.

WACO, Texas (Feb. 28, 2019) — Long before there were therapists, there were biblical psalms — many of them praise to God and pleas for forgiveness. But there are more laments in the biblical book of Psalms than any other type of psalm, says a Baylor University scholar of the Old Testament. And they go a long way toward dealing with reality as opposed to the way we wish things were.

WACO, Texas (Feb. 19, 2019) – “Black Twitter” is a social media phenomenon that is changing the national conversation, but many people – including professional and strategic communicators – do not understand what it is or how it works, says Baylor University’s Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media.

WACO, Texas (Jan. 31, 2019) – The method of collecting information and how that information is then used and shared are key factors to consider when creating privacy policies, said Doug Welch, Baylor University’s chief privacy officer. But what drives those considerations and decisions?

WACO, Texas (Jan. 30, 2019) – Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert.

WACO, Texas (Jan. 29, 2019) – Over the past three years, Baylor University has taken major steps forward to protect the security of its most vital, widely-accessed University and personal information resources by implementing Duo two-factor authentication across all of its online resources.

WACO, Texas (Jan. 28, 2019) – A few simple steps taken today to protect personal and private information can save people from a nightmare of future challenges, said Doug Welch, Baylor University’s chief privacy officer.

WACO, Texas (Jan. 22, 2019) – The contentious 2018 midterm elections are barely in the mud-encrusted rear-view mirror, and the next general election is still two years away, but telltale campaigning has already begun as presidential hopefuls emerge to take on each other and Donald Trump, who consistently talks and tweets about Election Day 2020. Does this ubiquitous campaigning make you weary?

WACO, Texas (Dec. 17, 2018) – As 2019 approaches, many Americans are considering ways to improve themselves via New Year’s resolutions.

Whether it’s personal, like losing weight or clearing clutter, or it’s professional, such as being a better manager or breaking away from smartphones, the options are wide-ranging. Here is a listing of Baylor University research that might help advise those seeking positive change in the coming year.

WACO, Texas (Nov. 16, 2018) – On Friday, Nov. 16, Baylor Law School, in partnership with McLennan County Department of Families and Child Protective Services, celebrated its 11th annual National Adoption Day with more than two dozen central Texas families as their adoptions were finalized.

WACO, Texas (Oct. 26, 2018) – Have you heard the story of the Cameron Park Witch? Or, better yet, have you seen her? You’d know it if you have, historians say. She’s the grief-stricken ghost wailing and wandering the wooded trails of Waco’s largest park.

WACO, Texas (Oct. 25, 2018) – Questions regarding blackface and cultural appropriation should be addressed, especially as Halloween approaches, said Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in Baylor University’s College of Arts & Sciences.

WACO, Texas (Oct. 24, 2018) – "It was from the inspiring work of Justice O’Connor and iCivics that our work in civics education at Baylor University has continued, including the creation of the Baylor University iEngage Summer Civics Institute," writes Brooke Blevins, Ph.D., associate professor of social studies education and associate chair of the department of curriculum and instruction.

WACO, Texas (Sept. 19, 2018) – Following a natural disaster or strong storm like Hurricane Florence, there is usually a second wave of potential destruction – scam artists looking to line their pockets.

WACO, Texas (Aug. 15, 2018) – Baylor University's annual freshman hymn, dedicated to the Class of 2022, was unveiled during over the summer during New Student Orientation. This year’s hymn, “Shining Bright,” was written by University Chaplain Burt Burleson, D. Min., with music by Truett Seminary students Joslyn Henderson and Ross Tarpley.

WACO, Texas (Aug. 8, 2018) – When you decide to get on the river – in a kayak, canoe or paddle board, in summer or winter – you may have one goal, such as physical exercise or relaxation. But being open to various outcomes actually leads to a more fulfilling experience, says a Baylor University outdoor adventure expert.

WACO, Texas (August 3, 2018) – A select number of Baylor University students have been marching their way through the summer as part of Drum Corps International (DCI), a drum and bugle corps made up of more than 5,000 members annually. Each corps creates a themed show that incorporates music, visuals and marching techniques.

WACO, Texas (July 23, 2018) — Quick! Snap a selfie and share the sensations! Or not. If you want to preserve the memories, process before you post, says Baylor psychologist Charles Weaver, Ph.D.

WACO, Texas (July 20, 2018) – Day 16. The set is calm, quiet.

The film crew stands poised with boom mics, lighting equipment and cameras in an alley behind Dichotomy, a local coffee establishment in downtown Waco. Two men – the actors in this scene – stand in the center of the crowd, awaiting direction.

WACO, Texas (July 3, 2018) — Students soon must gear up for back-to-school hours, leaving behind the more relaxed summer schedules. That won’t come easy for many — especially for adolescents, whose natural sleep pattern tends to be late to bed and late to rise, says a Baylor sleep expert.

WACO, Texas (June 29, 2018) – Founding Father Benjamin Franklin was a complex man. And even with a treasure trove of accomplishments, sometimes the Franklin legends are bigger than Franklin the man – and it’s taken an army of historians and scholars, such as Baylor University's Thomas S. Kidd and Blaine McCormick, throughout the centuries to sort it out.

WACO, Texas (June 25, 2018) – Summer signals an increase in mosquito populations, and with more mosquitoes buzzing around, that means more people are dealing with mosquito bites and their consequences, from an itchy inconvenience to serious diseases, such as West Nile Virus.

WACO, Texas (June 25, 2018) – A Baylor University museum studies and historic preservation scholar is interested in sharing more comprehensive stories about Texas’ past, including slavery, using architecture as his guide.

WACO, Texas (June 14, 2018) – Each year, an estimated 5 million older adults are abused, neglected or exploited, according to the Administration for Community Living.

Elissa Madden, Ph.D., associate professor in Baylor's Diana R. Garland School of Social Work, focuses her research on the birth mother experience during the adoption process. She said birth mothers need increased support throughout the process and in the years that follow.

International security scholar Peter Campbell, Ph.D., assistant professor of political science, said history – and, ironically, President Trump’s staff of former U.S. military leaders in key positions – sides with those who prefer diplomacy over military action.

On Wednesday, a federal judge declared that President Trump's practice of blocking critics from his Twitter account is unconstitutional. Mia Moody- Ramirez, Ph.D., professor of journalism, public relations and new media, shares her thoughts on the ruling.

WACO, Texas (May 24, 2018) — Cyber security affects everyone. All are at risk. All need protecting. And experts are needed to anticipate and defend against attacks. Thus, Baylor has invested in training students to understand cyber security issues and, more importantly, to be able to combat cyber security threats.

In less than a month, on June 12, President Donald Trump is scheduled to meet with North Korea’s President Kim Jong Un in Singapore. How did we get to this point? Is such a meeting between two men who’ve engaged in name-calling and threats of nuclear war even possible? If so, what should we expect?

WACO, Texas (May 10, 2018) – In today’s retail climate, where stores struggle to keep up with online competition and customers can compare prices with the ease of their smartphones, the price tag is just a starting point for negotiations, said a negotiation expert at Baylor University.

WACO, Texas (April 13, 2018) – April 17 marks the fifth anniversary of the fire and explosion at the West Fertilizer Company in the town of West, Texas. Twelve Central Texas first responders and three civilians died in the explosion the evening of April 17, 2013. More than 200 residents were injured and scores of houses were destroyed in the town of approximately 2,500 people.

Marlene Neill, Ph.D, APR, an expert on public relations ethics and coauthor of the new book "Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job," said it is incredibly challenging for PR professionals when they feel their integrity is at stake or when they are at odds with their supervisors.

WACO, Texas (March 2, 2018) – On average, you will spend about a third of your life sleeping or attempting to sleep. For many, this means more than 25 years of your life will be spent in bed. Given this startling proportion, wouldn’t you like to know more about what helps, hinders and happens while you are asleep?

Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. She is an expert on Hollywood and movies featuring actors of color. She said Tuesday's Oscar nominations reveal "positive strides" for recognition of minorities in the film industry, but she also noted missed opportunities for noteworthy films.

WACO, Texas (Dec. 20, 2017) - As 2018 approaches, many Americans are considering ways to improve themselves via New Year’s resolutions. Here is a listing of Baylor University research that might help advise those seeking positive change in the coming year.

For many, this Christmas will be the first holiday without a special loved one. The loss of a family member or a friend brings obvious grief. And for those who have the opportunity to interact with a bereaved person, there are often questions: What do I do? What do I say?

WACO, Texas (Dec. 5, 2017) — One of the most cherished parts of entering the holiday season is gathering to sing and listen to Christmas carols. Songs like Silent Night, Hark the Herald Angels Sing and The First Noel resound as Christmas approaches. However, a Baylor University expert in black gospel music holds another Christmas tradition near and dear to his heart. He treasures the rich sounds of Christmas spirituals, which differ from Christmas carols.

WACO, Texas (Nov. 17, 2017) — When it comes to food, don’t swallow all that information online and on social media. In honor of the 100th anniversary of the Academy of Nutrition and Dietetics, nutrition experts are busting a lot of the myths with science-based evidence. Setting the record straight on some of those is Baylor University professor and registered dietitian Janelle Walter, Ph.D.

Smith Getterman, director of sustainability and special projects at Baylor University, offers four tips about upping your recycling game as part of America Recycles Day on Nov. 15. The program, led by Keep America Beautiful, is dedicated to promoting and celebrating recycling in the United States.

WACO, Texas (Oct. 24, 2017) – Nearly every morning, the Western world wakes to find a series of tweets from President Donald Trump. Mostly coming in the predawn hours, they range in topic and tone – often responding to, or creating, headlines of the day.

Waco, Texas (Oct. 18, 2017) – The best scary movies adapt to society’s current fears and turn current cultural, social and political preoccupations into elements of horror, says a Baylor University film historian and an expert on the horror film genre.

WACO, Texas (Oct. 16, 2017) – The new film “Marshall” – a legal thriller about Thurgood Marshall, an American Civil Rights leader and the U.S. Supreme Court’s first African-American justice – didn’t break the box office’s Top 10 during its opening weekend. But don’t count it out just yet, says a Baylor University movie marketing expert.